I've got two girls, so when it comes to finding gifts appropriate for boys I'm not always the best. But I found this little gem the other day when shopping for a birthday party Madame was attending, and I've used it twice so far this summer.
It's the Super Hero Starter Kit from the "Klutz" people (the same people who taught me to juggle when I was 13 actually). It's simple and fun. It comes with a cape, masks that you can punch out of the book, emblems you can put on your chest and all sorts of suggestions about what kind of superhero you can be. And like the princess dresses my daughter is so fond of these days, it encourages creative play. Which is better than a Dora video any day.